AI Receptionist Support for Micro & Small Businesses
There when you can't be. So nothing gets missed.
When you can't pick up, what happens to that call?
For most micro and small businesses, the honest answer is simple: voicemail. Or nothing at all.
And for someone calling about a quote, an appointment, or a quick question, that’s often enough for them to try someone else.
Ava is Wicomms’ AI receptionist – designed to support your business when you’re not available. She answers your calls, speaks naturally with your customers, captures what they need, and makes sure it reaches you.
No voicemail. No missed opportunities. Just a calm, professional response – every time.
This isn’t about replacing people. It’s about making sure your business stays responsive when you’re on a job, in a meeting, or off the clock.
Why It Matters
Micro and small businesses miss more calls than they realise.
You’re on a job. You’re with a client. You’re driving. The phone rings, and you can’t get to it – and by the time you check later, the moment has passed.
- Most callers won’t try again if they don’t get through
- Voicemail is increasingly ignored
- A single missed enquiry can mean lost revenue
An AI answering service solves that problem by ensuring every call is handled in real time, instead of waiting for someone to come back to it.
Ava fills that gap – quietly and professionally – without changing how you work.
More than just an AI receptionist
Sometimes called an AI receptionist or AI answering service, Ava is best described as AI reception support – designed around how small businesses actually work.
She doesn’t change your process.
She makes sure it still works, even when you can’t get to the phone.
What makes Ava different
Ava isn’t a phone menu or a basic chatbot.
She has conversations.
Modern AI answering systems use natural language processing to understand what callers mean and respond in real time – not just follow scripts.
That means:
- No robotic menus or button pressing
- No awkward pauses or scripted responses
- No confusion when callers phrase things differently
Instead:
- Natural, human-like conversations
- Understanding of context, not just keywords
- Answers based on your business information
- Consistent, professional behaviour on every call
And always transparent – callers know they’re speaking to AI.
What Ava does
When a call comes in and you’re unavailable, Ava answers. She introduces herself clearly as an AI assistant, greets your caller in your business name, and handles the conversation naturally.
Depending on how you set her up, she can:
- Capture caller details and take clear messages
- Answer common questions about your services
- Let callers know when to expect a callback
- Send you a structured email summary after every call
She’s not here to replace a receptionist – she’s here to make sure every caller reaches someone. Even if that someone is AI, being honest about what it is.
Works even better alongside a cloud phone system (VoIP)
If you’re already using a cloud phone system – or thinking about upgrading – Ava fits in naturally.
Calls can be routed intelligently, messages land in the right place, and you have visibility of every interaction. It’s a joined-up setup that gives small businesses the responsiveness usually associated with much larger teams.
Ask about pairing Ava with WicommsVoice, WicommsLandline or WicommsCloud for a complete solution.
Plans and pricing
Simple and transparent. Every plan includes custom setup, lead capture, and an email summary after every call.
Minimum commitment: 3 months, then rolling monthly. This ensures the AI has time to learn, adapt, and perform at its best for your business.
| Plan | Monthly Price | Included Minutes |
| Starter | £54.99 + VAT | 100 mins |
| Growth | £79.99 + VAT | 300 mins |
| Pro | £124.99 + VAT | 600 mins |
Need more minutes?
Extra minutes are just £0.25 per minute, billed monthly.
What’s included in the setup
We don’t just switch Ava on. We configure her to handle your calls the way you would – then test everything before she goes live.
- A professional greeting with clear AI disclosure
- Call handling rules based on your hours and priorities
- Message capture and routing aligned to how you work
- Business knowledge configured for accurate responses
- Real call testing before go-live
- Email summaries set up end-to-end
Setup is handled directly by us – so Ava reflects how your business actually operates, not a generic script.
What’s included in every plan
- Natural, human-like conversations powered by voice AI
- Custom greeting and call flow built around your business
- Lead capture and message routing
- Email summary after every call
- Transparent AI disclosure as standard
- GDPR-compliant setup
- 24/7 availability – including evenings, weekends, and bank holidays
AI answering services work best when they combine consistency, speed, and availability – allowing businesses to handle enquiries instantly without needing additional staff
Never miss another call
Ava won’t replace the relationships you build with your customers.
She’ll make sure those relationships have the chance to start.
- Because every call gets answered.
- Every enquiry gets captured.
- And nothing gets lost to voicemail.
Book a demo or get started today.
